Alive : Umbro

2010

Conceptual packaging design for a 2012 world cup clean water campaign, ALIVE, by umbro.

Redesign Your Farmers Market

2009

When GOOD magazine asked what would you do to redesign your farmers market, we thought long and hard and the answer was simple. More customers, more farmers more food. The Two for One initiative

Redesign Your Farmers Market

2011

Our goal is not to standardize, organize or gentrify any of the nuances of the farmer’s market. Rather, we want to bolster them. 

First, we aim to help farmers face a growing demand for their products through the introduction of The Farm Box and its product ecosystem. The Farm Box is a designed crate and packaging system set within an online set of services specifically tailored to farmers’ needs and habits. 

Second, we aim to provide a lower price threshold to local fresh food for everyone in the surrounding community, starting with those who can’t afford it. Purchases made with food stamps at the farmers market are subsidized by the sales of the Farm Box. The subsidy increases purchase power for local, healthy foods often viewed as a privilege. Our design proposal of the 2 for 1 Initiative effects both parties, shoppers and farmers, with one product. 2 for 1.

Implement

2008

Through trial, error, and user testing, we designed a better axe, a better hatchet for the users of today. More specifically, un-educated loggers, novice woodsmen, the back yard warriors, and the suburbanites.

Orbit

2008

Orbit is there to remind you that the world goes round, and that there is a scale of time to remember and be mindful of. In the age of cell phones, laptops, and atomic clocks, this wrist watch serves to chain you to this reminder that its all just going round.